Jacksonville, FL

Travel Guide

A city skyline with illuminated buildings and a water fountain display.
A person in a red bikini holding a surfboard under a pier.
A city skyline with illuminated buildings and a fireworks display.
A sunset over the ocean with a wooden pier and two people fishing.
A wooden boardwalk leading to a beach with a pier in the background.

From world-class golf greens to beaches ideal for swimming, wildlife-filled waterways to precious art collections, this sun-soaked city has lots to offer.

Though long overshadowed by its more well-known neighbors, under-the-radar Jacksonville, or “Jax” as the locals calls it, is fast becoming known for its exciting array of tourist-friendly activities. Laze on spacious beaches, spot wildlife in its waterways, admire striking 20th-century architecture and explore fascinating museums that reveal little-known facts about local history.

The first outsiders to settle in this part of Florida were the French Huguenots, who established a village here in 1564. The French settlement was later destroyed by the Spanish. Visit Fort Caroline National Memorial to see a reconstruction of the original French fort.

For most visitors, Jacksonville’s biggest appeal is its sandy coastline, which stretches for 22 miles (35 kilometers). To the north is the casual, surfer hot spot Atlantic Beach. Bordering it to the south is family-friendly Neptune Beach. Head even further south to Jacksonville Beach for lively bars, restaurants and nightlife, or go further south again to the dune-bordered Ponte Vedra Beach for up-scale beachside resorts and golf clubs including the famous TPC Sawgrass.

The city is crisscrossed by waterways, with more than 1,100 miles (1,770 kilometers) of navigable routes to explore. Rent a kayak and paddle through Timucuan Ecological and Historic Preserve or take a water taxi across St. Johns River, between Downtown and the neighborhood of San Marco. Admire the Henry John Klutho-designed Bisbee Building, a 10-story high rise dating back to 1909 in Downtown, then stroll around the boutique, gallery and restaurant-filled historical district of San Marco.

For a culture fix, tour the galleries of the Cummer Museum of Art and Gardens, which features both indoor galleries stocked with paintings, decorative art and antiques, as well as gardens planted in English and Italian styles. The Museum of Contemporary Art Jacksonville spotlights contemporary works, including installations, photographs and film.

To reach Jacksonville, fly into Jacksonville International Airport, located around 20 minutes from the city’s downtown area. Buses, trolleys and a river-spanning monorail can be used to get around. As the city is large and sprawling, renting a car is advisable.

Where to stay in Jacksonville

Find the best Jacksonville areas and neighborhoods for the activities you enjoy most. Learn more about Jacksonville
Learn more about Jacksonville

Downtown Jacksonville

Enjoy the stunning river views in Downtown Jacksonville. Florida Theatre is a worthwhile stop, and you can jump on the metro at Riverplace Station or Kings Avenue Station to see more of Jacksonville.

San Marco

San Marco is noteworthy for its bars, and you can make a stop at top attractions like Theatre Jacksonville and Jack Rabbits Live.

Riverside

Riverside is noteworthy for its restaurants, and you can make a stop at top attractions like Cummer Museum of Art and Gardens and 5 Points West Shopping Center.

Fernandina Beach Historic District

The stunning beaches and island views are just a few highlights of Fernandina Beach Historic District. Make a stop by Blue Door Artists or Island Art Association Gallery while you're exploring the area.

Avondale

The restaurants and parks are a few reasons travelers visit Avondale. Want to see more of the surrounding area? Ortega Yacht Club Marina and Ceder Point Marina are a few top sights nearby.

Margaritaville Jacksonville Beach

Margaritaville Jacksonville Beach

2.5 out of 5
715 1st St N Jacksonville Beach FL
$151 nightly
The price is $172 total per night from Aug 16 to Aug 17
$172 total
Aug 16 - Aug 17
Total with taxes and fees
Book a stay at this beach hotel in Jacksonville Beach. Enjoy free WiFi, a beach locale, and breakfast (surcharge). Our guests praise the pool and the helpful ...
Margaritaville Jacksonville Beach
Wyndham Garden Jacksonville

Wyndham Garden Jacksonville

3 out of 5
4660 Salisbury Road Jacksonville FL
$77 nightly
The price is $87 total per night from Aug 18 to Aug 19
$87 total
Aug 18 - Aug 19
Total with taxes and fees
Book a stay at this business-friendly hotel in Jacksonville. Enjoy free WiFi, free parking, and breakfast (surcharge). Our guests praise the helpful staff and ...
7.8/10 Good! (1,973 reviews)
"Rooms were clean, staff was friendly, it was very quiet for being so close to the highway and a Dave &busters. Great stay."

Reviewed on Jul 25, 2026

Wyndham Garden Jacksonville
Hyatt Regency Jacksonville

Hyatt Regency Jacksonville

4 out of 5
225 E Coastline Dr Jacksonville FL
$168 nightly
The price is $190 total per night from Aug 9 to Aug 10
$190 total
Aug 9 - Aug 10
Total with taxes and fees
Book a stay at this business-friendly hotel in Jacksonville. Enjoy free WiFi, 3 restaurants, and breakfast (surcharge). Our guests praise the helpful staff and ...
Hyatt Regency Jacksonville
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
The Villas of Amelia Island

The Villas of Amelia Island

4 out of 5
8 Amelia Village Circle, Amelia Island Fernandina Beach FL
Book a stay at this beach vacation home in Fernandina Beach. Enjoy free WiFi, 2 outdoor pools, and a full-service spa. Our guests praise the helpful staff in ...
The Villas of Amelia Island
StudioRes by Marriott Jacksonville Orange Park

StudioRes by Marriott Jacksonville Orange Park

3 out of 5
8045 Parramore Road Jacksonville FL
Stay at this aparthotel in Jacksonville. Enjoy free WiFi, free parking, and a fitness center. Popular attractions Orange Park Mall and Ringhaver Park are located ...
8.6/10 Excellent! (35 reviews)
"Clean room.. decent price"

Reviewed on Jul 14, 2026

StudioRes by Marriott Jacksonville Orange Park
Beach 5 Villas - Immaculate 300 steps from the Ocean

Beach 5 Villas - Immaculate 300 steps from the Ocean

4.5 out of 5
441 S Fletcher Ave Fernandina Beach FL
Book a stay at this luxury aparthotel in Fernandina Beach. Enjoy free WiFi, free parking, and laundry facilities. Popular attractions Egan's Creek Greenway Trail ...
9.8/10 Exceptional! (35 reviews)
"This condo is just across the road from the boardwalk to the beach, allowing for easy access to the waves. Outside of the condos is a shower and hose to help remove the sand. The outdoor space around the condo was inviting. Our first impression when we opened the door to the condo was "Wow!" It was ..."

Reviewed on Jul 15, 2026

Beach 5 Villas - Immaculate 300 steps from the Ocean
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Getting around Jacksonville

If you’re planning to stay in downtown Jacksonville, you can make use of the Jacksonville Skyway, a monorail which connects eight stations in the city center. The Riverside Trolley also serves downtown, while the Beaches Trolley connects Jacksonville Beach, Neptune Beach and Atlantic Beach. Many of Jacksonville’s attractions are spread out, so renting a car is the best way to make the most of your time here. Visit the Jacksonville Transportation AuthorityOpens in a new window website.Browse Jacksonville rental cars.

Best Time to Visit Jacksonville

Jacksonville trips feel different depending on when you go: warmer months lean into beach time and outdoor exploring, while the quieter periods see a slower pace along the St. Johns River. When choosing the best time to visit Jacksonville, start by considering what you want most from the trip—sunny beach days, fewer people, or lower hotel rates.

Drawing on Expedia Group booking data from 2025, here is how Jacksonville demand, pricing, and travel patterns shift throughout the year.

When to Visit Jacksonville at a Glance

  • Best weather: Year-round
  • Most crowded: March, December, and July (about 1.6x busier than the calmest months)
  • Cheapest months: September, August, and January (about 18% lower than peak)
  • Fewest crowds: September, January, and February
  • Major travel spikes: March through July, with demand peaking in March, July, and May
  • Best value balance: August, September, and December (about 16% below peak pricing)

When Is the Best Weather in Jacksonville?

Jacksonville is pleasant most of the year, with mild winters and a long, comfortable warm season. The finest stretch runs from fall through spring, roughly October through May, when you can enjoy fun-filled days at Jacksonville Beach and riverfront walks on the Northbank Riverwalk, without midsummer heat weighing on the day.

The months to watch are July and August, when highs climb near 90 with heavy humidity and afternoon storms. Those are good days to duck into the Cummer Museum of Art and Gardens or downtown exhibitions. Comparing Jacksonville weather by month makes it easy to plan the kind of trip you want.

When Is the Cheapest Time to Visit Jacksonville?

The cheapest time to visit Jacksonville is typically September, August, and January, when average hotel prices are about 18% lower than in the priciest months. If you want to keep costs down without compromising your trip, August, September, and December deliver some of the best overall value at roughly 16% below peak. You will notice Jacksonville hotel prices soften most at the tail end of summer and again in early winter.

For an extra saving, choose your arrival day carefully. Monday is usually the cheapest day to check in, while Saturday tends to be the most expensive.

When Is Jacksonville Most Crowded?

Expect the biggest crowds in March, December, and July, when visitor levels run about 1.6 times higher than the calmest stretch of the year. If you'd prefer the least crowded time to visit Jacksonville, look to September, January, and February. In these quieter months, you can look forward to fewer crowds at places like the Riverwalk or Jacksonville Zoo and Gardens.

Top properties fill fastest in March, May, and July, especially near the city's beaches and central areas. If your travel dates fall in Jacksonville’s peak season, it's best to lock in your preferred hotel before options run out.

How Far in Advance Should You Book Jacksonville Hotels?

Travelers book farther ahead for busier periods. October stays are typically reserved about 15 days in advance, compared with roughly 7 days for January trips. Use that as a guide: start checking availability earlier for fall and spring dates, and expect less day-of flexibility when demand is high.

Flexibility trends stay fairly steady across the year, with flexible rates chosen by about 44% of travelers on average, peaking at around 46% in May and dipping to about 41% in January. During high-demand months such as March, My, and July, deciding your dates earlier will help you secure the hotel and neighborhood you want.

Insights based on bookings through Expedia Group between January 1–December 31, 2025. [Last updated: July 14, 2026]

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