Race to the Slopes Begins: Half of Vrbo Vacation Rentals in Top Ski Towns Booked

It may be opening week for many ski resorts, but Vrbo reveals that the race for winter vacation homes is well underway. Half of the vacation rentals in top ski and snowboard destinations are already booked for peak season, and airlines have launched new routes to popular ski areas to meet the demand, according to Vrbo’s Ski Travel Report

The new report highlights where vacation homes are booking up fastest, the unexpected spots skiers are choosing for budget-friendly slopes, and practical tips on saving for ski trips both within the U.S. and abroad, including Europe. 

Melanie Fish, Vrbo’s travel expert, says, “With the hottest ski destinations booking fast, travelers are embracing ‘slopenomics.’ The savviest skiers are booking early, sharing costs, and even heading overseas to score big on Euro ski deals.” 

Trending ski destinations 

Popular ski areas have been graced with early snowfall this year, and Park City takes the mountaintop spot on Vrbo’s list of most booked destinations this season: 

New Mexico’s Taos Ski Valley emerges as the fastest-growing spot for vacation rental demand this season. Denver skiers are driving the strongest demand to the area as Taos offers a quick five-hour getaway and an escape from Colorado’s tourist crowds. 

Travelers are trading Euro Summer for Euro Winter 

After seeing the benefits of traveling to Europe for cheaper tickets to sold-out summer concerts, travelers are now doing the same to dodge steep lift ticket prices in the U.S. This season, Vrbo reports a spike in demand among Americans booking vacation rentals in the French Alps, where ski passes and accommodations can be significantly lower than U.S. prices. 

A search on Vrbo for rentals in the heart of the French Alps, in Hautes-Alpes, reveals nightly rates in the $100-$200 range in January. The same search for rentals in Breckenridge shows nightly rates in the $300-$400 range. 

The most saved vacation homes for the season 

Vrbo is also announcing the most saved vacation homes on its app for ski and snowboard season. From large mudrooms for sports equipment to cozy fireplaces and hot tubs, these homes are perfect for après-ski activities. With many travelers already eyeing these properties, be sure to lock in these homes before they sell out: 


Based on analysis of Vrbo booking data for stays taking place December 1, 2024March 31, 2025. 

OneKeyCash is not redeemable for cash and can only be used on Expedia, Hotels.com and Vrbo. 

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