New technology integrates Vrbo marketplace data with Escapia to help property managers set optimal rates, view business performance and improve listings

AUSTIN, Texas – Oct. 1, 2019 – Vrbo®, Expedia Group’s global vacation rental business, today announced new technology for Escapia vacation rental property management software. Escapia’s Performance Dashboard lets customers easily track key metrics, and the Opportunities Hub surfaces opportunities to improve listings and optimize rates. For the first time, users can view pricing opportunities based on MarketMaker™ data and take action on them directly within the Escapia product. These new performance, insights and revenue management features come with a fresh new look for the Escapia brand, which was publicly unveiled for the first time to hundreds of property managers at Rezfest 2019.

 “Vrbo is investing heavily in our property management software to innovate faster and deliver the best tools for our customers,” said Ryan Hutchings, general manager of HomeAway Software at Vrbo. “Adding the Performance Dashboard and Opportunities Hub to Escapia will help our customers discover opportunities to improve their businesses, act on them quickly and gain a competitive edge.”

 Surface New Performance Insights

Escapia’s Performance Dashboard provides real-time insights on key metrics, which gives customers one easy-to-view look at their business performance. Based off pace reporting, the Performance Dashboard compares current business performance with historical data and data across the Vrbo marketplace to give property managers a comprehensive year-over-year overview.

With the Performance Dashboard, property managers can:

• View key metrics, including Rent, Bookings, Nights Sold and Occupancy
• Use filters to see and analyze granular data, including at the unit level
• Identify outliers in inventory that need attention
• Compare their performance against the larger vacation rental market for the first time by displaying occupancy data from the Vrbo marketplace

Tap into the Opportunities to Improve Performance

Escapia’s Opportunities Hub surfaces insights that will help customers capitalize on the top opportunities for their business, which includes suggestions for improving property appeal and optimizing rates as well as competitive insights.

With the Opportunities Hub, customers can:

• Receive suggestions for improving listing quality




• Gain competitive insights from Win/Loss cards




• Quickly act upon insights directly within the Escapia platform

Optimize Rates with MarketMaker Integration

In addition to surfacing opportunities for listing improvement, Vrbo has built an Escapia integration with the MarketMaker revenue management and rate optimization system to make determining and setting the right price easier than ever. MarketMaker analyzes billions of data points from the Vrbo marketplace to calculate prices that can help property managers increase revenue and occupancy. Escapia customers can now harness the power and intelligence from MarketMaker data in a matter of clicks.

In July, Vrbo announced its plans to consolidate its three property management software solutions into one improved version of Escapia to expedite innovation, improve delivery times and extend customer support hours. Escapia’s sleek new logo reflects the company’s investment in modern technology and delivering innovative solutions for property managers.

 The Performance Dashboard and Opportunities Hub are coming soon to the Escapia platform and for admin users. Learn more here.

About Vrbo

In 1995, Vrbo introduced a new way for people to travel together, pairing homeowners with families and friends looking for places to stay. We were grounded in one purpose: To give people the space they need to drop the distractions of everyday life and simply be together. Since then, we’ve grown into a global community of homeowners and travelers, with unique properties around the world. Vrbo makes it easy and fun to book cabins, condos, beach houses and every kind of space in between.

 Vrbo is part of Expedia Group and offers homeowners and property managers exposure to over 750 million visits to Expedia Group sites each month. To learn more, visit www.vrbo.com.

© 2019 Vrbo. All rights reserved. Vrbo, HomeAway, the Vrbo logo, and the HomeAway logo are trademarks of HomeAway.