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Broadwick Soho

5.0 star property
Luxury hotel with bars and a 24-hour front desk

Choose dates to view prices

Photo gallery for Broadwick Soho

Terrace/patio
Property entrance
Front of property
2 bars/lounges, rooftop bar
Breakfast, lunch, dinner served; Italian cuisine, alfresco dining

Reviews

10 out of 10
Exceptional

Popular amenities

  • Bar
  • Parking available
  • Laundry
  • 24/7 front desk
  • Housekeeping

Room options

Available filters for rooms
Showing 8 of 8 rooms

View all photos for Luxury Room

2 bedrooms, Frette Italian sheets, premium bedding, down comforters

Luxury Room

10.0 out of 10
Exceptional
(2 reviews)

Highlights

Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Frette Italian linens
2 bedrooms
Blackout drapes/curtains
  • 248 sq ft
  • Sleeps 2
  • 1 Queen Bed

View all photos for Family Suite

Family Suite | 2 bedrooms, Frette Italian sheets, premium bedding, down comforters

Family Suite

Highlights

Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Frette Italian linens
2 bedrooms
Blackout drapes/curtains
  • 689 sq ft
  • Sleeps 5
  • 1 Queen Bed and 1 King Bed

View all photos for Deluxe Room

2 bedrooms, Frette Italian sheets, premium bedding, down comforters

Deluxe Room

Highlights

Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Frette Italian linens
2 bedrooms
Blackout drapes/curtains
  • 280 sq ft
  • Sleeps 2
  • 1 King Bed

View all photos for Standard Double Room

Standard Double Room | 2 bedrooms, Frette Italian sheets, premium bedding, down comforters

Standard Double Room

8.8 out of 10
Excellent
(5 reviews)

Highlights

Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Frette Italian linens
2 bedrooms
Blackout drapes/curtains
  • 194 sq ft
  • Sleeps 2
  • 1 Queen Bed

View all photos for Suite (Broadwick)

Suite (Broadwick) | 2 bedrooms, Frette Italian sheets, premium bedding, down comforters

Suite (Broadwick)

Highlights

Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Frette Italian linens
2 bedrooms
Blackout drapes/curtains
  • 495 sq ft
  • Sleeps 3
  • 1 King Bed

View all photos for Superior Room

2 bedrooms, Frette Italian sheets, premium bedding, down comforters

Superior Room

Highlights

Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Frette Italian linens
2 bedrooms
Blackout drapes/curtains
  • 215 sq ft
  • Sleeps 2
  • 1 Queen Bed

View all photos for Junior Suite

2 bedrooms, Frette Italian sheets, premium bedding, down comforters

Junior Suite

Highlights

Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Frette Italian linens
2 bedrooms
Blackout drapes/curtains
  • 409 sq ft
  • Sleeps 3
  • 1 King Bed

View all photos for Penthouse

Penthouse | 2 bedrooms, Frette Italian sheets, premium bedding, down comforters

Penthouse

Highlights

Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Frette Italian linens
2 bedrooms
Blackout drapes/curtains
  • 969 sq ft
  • Sleeps 3
  • 1 King Bed

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About the neighborhood

Map
20 Broadwick Street, London, England, W1F 8HT

What's nearby

  • Piccadilly Circus - 6 min walk - 0.4 miles
  • Leicester Square - 7 min walk - 0.4 miles
  • Trafalgar Square - 12 min walk - 0.7 miles
  • The British Museum - 14 min walk - 0.8 miles
  • Buckingham Palace - 19 min walk - 1.1 miles

Getting around

  • Piccadilly Circus Underground Station - 6 min walk
  • Tottenham Court Road Station - 8 min walk
  • Heathrow Airport (LHR) - 45 min drive

Restaurants

  • ‪Coqfighter - ‬1 min walk
  • ‪Café Leon Dore - ‬1 min walk
  • ‪The Ivy Soho Brasserie - ‬1 min walk
  • ‪Blue Posts - ‬1 min walk
  • ‪BAO Soho - ‬1 min walk

About this property

Broadwick Soho

Luxury hotel remodeled in 2023 and located near Piccadilly Circus
A short walk from Leicester Square and Oxford Street, Broadwick Soho provides a coffee shop/cafe, dry cleaning/laundry services, and 2 bars. The on-site Italian cuisine restaurant, Dear Jackie, offers breakfast, brunch, lunch, dinner, and al fresco dining. Stay connected with free in-room WiFi.
Other perks at this hotel include:
  • Full breakfast (surcharge), self parking (surcharge), and express check-out
  • Multilingual staff, meeting rooms, and luggage storage
  • Free newspapers, concierge services, and tour/ticket assistance
  • Guest reviews give top marks for the helpful staff
Room features
All 57 rooms offer comforts such as free international calls and premium bedding, in addition to thoughtful touches like laptop-compatible safes and laptop-friendly workspaces.
More amenities include:
  • Highchairs, children's books, and art supplies
  • Hypo-allergenic bedding, Frette Italian sheets, and pillowtop mattresses
  • Heated floors, rainfall showers, and designer toiletries
  • 43-inch Smart TVs with Netflix, streaming services, and premium channels
  • Wardrobes/closets, childcare services, and electric kettles

Languages

Arabic, English, French, German, Hindi, Hungarian, Italian, Latvian, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish

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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi and wired internet

Parking and transportation

  • Height restrictions apply for onsite parking
  • Secured self parking on site (GBP 65 per day)
  • Onsite parking includes off-street options

Food and drink

  • Daily full breakfast available 7:30 AM to 11:00 AM for a fee: GBP 9 to 40 for adults and GBP 5 to 25 for children
  • 2 bars/lounges
  • A coffee shop/cafe
  • A restaurant
  • Coffee and tea in common areas

Restaurants on site

  • Bar Jackie
  • Dear Jackie
  • Flute
  • The Nook

Things to do

  • Bicycle tours

Family friendly

  • Art supplies
  • Children's books
  • Children's games
  • High chair
  • In-room babysitting (surcharge)
  • Laundry facilities

Conveniences

  • 24-hour front desk
  • Free newspapers in lobby
  • Guidebooks
  • Laundry facilities
  • Luggage storage

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Tour and ticket assistance
  • Turndown service
  • Wedding services

Business services

  • Meeting room

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Area rugs in room
  • Assistive listening devices
  • Elevator (36 inch wide door)
  • Hardwood flooring in public areas
  • Hardwood flooring in room
  • Smooth flooring in room
  • Stair-free path to entrance
  • Tile flooring in room
  • Vibrating pillow alarm
  • Visual fire alarm
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible lounge
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible path to elevator
  • Wheelchair-accessible public washroom
  • Wheelchair-accessible restaurant
  • Wheelchairs on site

More

  • 1 building
  • 8 floors
  • Banquet hall
  • Built in 2023
  • Renovated entire property - November 2023
  • Smoking not allowed
  • Victorian architecture

Room amenities

Bedroom

  • Blackout drapes
  • Down comforter
  • Frette Italian sheets
  • Hypo-allergenic bedding
  • Pillowtop mattress

Bathroom

  • Designer toiletries
  • Hair dryer
  • Heated bathroom floor
  • Rainfall showerhead
  • Shower
  • Slippers
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • 43-inch smart TV with premium digital channels
  • Netflix
  • Streaming services

Food and drink

  • Electric kettle
  • Espresso maker
  • Free bottled water
  • Minibar
  • Restaurant dining guides

More

  • Air conditioning (climate-controlled)
  • Connecting rooms available
  • Desk
  • Desk chair
  • Electrical adapters
  • Free daily newspapers
  • Free international calls
  • Free local calls
  • Heating (climate-controlled)
  • Iron/ironing board on request
  • Laptop workspace
  • Laptop-compatible safe
  • Phone

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Minimum check-in age: 18

Check-out

Check-out before noon
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

Guests will receive an email within 48 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

Pets not allowed (service animals are welcome, and are exempt from fees)

Children and extra beds

Children are welcome
Rollaway/extra beds are available for GBP 90.0 per day
Cribs (infant beds) are not available

Property payment types

Important information

Optional extras

  • Fee for full breakfast: approximately GBP 9 to 40 for adults, and GBP 5 to 25 for children
  • Secured self parking fee: GBP 65 per day
  • Late check-out is available for a fee (subject to availability)
  • Rollaway bed fee: GBP 90.0 per day
  • Service fee: 5 percent

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and debit cards; cash is not accepted

We should mention

The property has connecting/adjoining rooms, which are subject to availability and can be requested by contacting the property using the number on the booking confirmation
Parking height restrictions apply

Property is also known as

Broadwick Soho Hotel
Broadwick Soho London
Broadwick Soho Hotel London

Frequently asked questions

Is Broadwick Soho pet-friendly?

No, only service animals are welcome at the property.

How much does it cost to stay at Broadwick Soho?

As of Jul 10, 2025, prices found for a 1-night stay for 2 adults at Broadwick Soho on Jul 20, 2025 start from $537.96, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

How much is parking at Broadwick Soho?

Self parking is available for GBP 65 per day.

What time is check-in at Broadwick Soho?

Check-in start time: 3:00 PM; Check-in end time: anytime.

What time is check-out at Broadwick Soho?

Check-out is at noon. Late check-out is available for a fee (subject to availability).

Where is Broadwick Soho located?

Located in London City Centre, this luxury hotel is within a 10-minute walk of Regent Street, Piccadilly Circus, and Leicester Square. Oxford Street and Trafalgar Square are also within 15 minutes. Piccadilly Circus Underground Station is 6 minutes by foot and Oxford Circus Underground Station is 7 minutes.

Broadwick Soho Reviews

Reviews

10

Exceptional

Rating 10 - Excellent. 83 out of 88 reviews
Rating 8 - Good. 2 out of 88 reviews
Rating 6 - Okay. 3 out of 88 reviews
Rating 4 - Poor. 0 out of 88 reviews
Rating 2 - Terrible. 0 out of 88 reviews

10/10

Cleanliness

9.6/10

Staff & service

9.6/10

Amenities

10/10

Property conditions & facilities

9.4/10

Eco-friendliness

Reviews

10/10 Excellent

laura

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Wonderful property and wonderful staff. Will stay again.
Stayed 4 nights in Apr 2025

10/10 Excellent

Erik

Liked: Amenities, property conditions & facilities
Favourite hotel in London, by far.
Stayed 1 night in Jun 2025

10/10 Excellent

Anton

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
It was tip-top. Rooftop food was great!
Stayed 1 night in Jun 2025

10/10 Excellent

Erik

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great Service, Great Design, Great Rooms and VERY fun Rooftop Bar!
Stayed 2 nights in Mar 2025

10/10 Excellent

Renu

Liked: Cleanliness, staff & service, property conditions & facilities
Loved it.
Stayed 8 nights in Apr 2025

10/10 Excellent

Emily

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The Broadwick Soho is a dream come true. From the minute the pink laquered doors are opened by handsome men in leopard tuxedo jackets you are teansported to another world. Old English Manor meets Disco Decadence. From top to bottom, every detail, every moment, every nook is a maximalust design dream you’ll never want to wake from. The service, food & drinks were all outstanding. We cannot wait to stay again!
Stayed 1 night in Jul 2025

10/10 Excellent

Rebecca

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stunning hotel - all the extra little touches didn't go unnoticed- will 100% be coming back
Stayed 1 night in Feb 2025

10/10 Excellent

Rebecca

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Amazing Hotel, fantastic decor, great service. Lovely breakfast.
Stayed 1 night in Feb 2025

10/10 Excellent

Emily

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Amazing. Can't wait to return.

Impeccable service, delicious restaurant, gorgeous decor and the most comfortable bed I have ever slept on. Staying at the Broadwick elevated my trip to London and I can't wait to return.
Stayed 3 nights in Jan 2025

10/10 Excellent

Lizah

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I can’t wait to go back! Amazing interior, staff and restaurant/lounge options both within the hotel and in the area.
Stayed 1 night in Oct 2024

10/10 Excellent

kelly

Liked: Cleanliness
So nice they let us check in early because my daughter wasn't feeling great. Super clean and cute rooms! Loved our stay and will be back!
Stayed 1 night in Feb 2025

10/10 Excellent

Paul

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Me and my wife stayed here. The rooms are superb and the staff are lovely. Top hotel in a great location.
Stayed 1 night in Jun 2024

6/10 Okay

John

Liked: Cleanliness, property conditions & facilities
Decoration is amazing. Love how well done rooms are but they are very very small. A large person will have trouble going around. There is no lounge or reading room. So all you get is the restaurant or nook which are loud.
Stayed 3 nights in Jun 2025

10/10 Excellent

Simon

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Amazing hotel, staff and experience. Highly recommended!
Stayed 1 night in Oct 2024

10/10 Excellent

Clara Ann

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Amazing experience

Fantastic stay! Amazing service, smiling and super nice staff. Room was cleans two times a day, and room service was on point. We can really recommend everyone to stay here! Thanks for making our stay in London a bit more special.
Stayed 3 nights in Dec 2024

10/10 Excellent

meredith

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This hotel is one the very best hotels, ever. The amenities are beautiful, the staff is exceptional, and the whole experience makes London feel ever more special than it already is. Words cannot express how much I love this hotel. Already booked my next stay.
Stayed 1 night in Dec 2024

10/10 Excellent

Joan

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The hotel is lovely and very tastefully decorated. Staff are great and very helpful. A nice place to stay when in London.
Stayed 1 night in Jul 2024

10/10 Excellent

Jonn

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
- Wonderfully decorated rooms - Great bathroom with rainfall shower - Close to everything you want to be near in Soho - Friendly staff
Stayed 9 nights in Jun 2024

10/10 Excellent

fred

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
In the middle of "All the action" this new boutique hotel was superior in terms of what it offeredc
Stayed 3 nights in Oct 2024

10/10 Excellent

Lucinda

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The most fabulous place with the most amazing people
Stayed 1 night in Jul 2024

10/10 Excellent

Lauren

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent and will definitely return.
Stayed 4 nights in May 2024

10/10 Excellent

robert

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Best new hotel in London. Attention to detail and service was incredible.
Stayed 1 night in Jun 2024

10/10 Excellent

Lianne

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Had a gorgeous night away to start our daughter’s 21st Birthday celebrations! The Hotel is beautiful and the staff were all extremely friendly and welcoming and made us feel very happy to be there! The finishes to the rooms, restaurants & Bar were to an exceptional standard and can tell they made a huge effort in renovating this hotel!
Stayed 1 night in Aug 2024

10/10 Excellent

Robert

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This is the coolest hotel i have ever stayed at! The service and staff were fantastic!
Stayed 3 nights in Feb 2024

10/10 Excellent

Jason

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Luxury, Special and Charming!
Stayed 2 nights in Jun 2024