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Gem Fitzrovia Hotel

4.0 star property
Upscale hotel, walk to Oxford Circus

Choose dates to view prices

your current months are May, 2024 and June, 2024.
May 2024
June 2024

Photo gallery for Gem Fitzrovia Hotel

Executive Twin Room | View from room
Front of property - evening/night
Breakfast, lunch, dinner served; international cuisine
Combined shower/tub, designer toiletries, hair dryer, towels
Bar (on property)
Reviews
8.2

Very good

Popular amenities

  • Breakfast available
  • RestaurantRestaurantRestaurant
  • BarBarBar
  • Room serviceRoom serviceRoom service
  • Free WiFiFree WiFiFree WiFi
  • Air conditioningAir conditioningAir conditioning

Explore the area

Map
20-28 Bolsover Street, London, England, W1W 5NB
  • Popular LocationThe British Museum3 min drive
  • Popular LocationPiccadilly Circus5 min drive
  • Popular LocationHyde Park5 min drive
  • AirportLondon (LHR-Heathrow)51 min drive
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Room options

View all photos for Superior Twin Room

Superior Twin Room | View from room

Superior Twin Room

8.5/10 Very Good

Highlights

Individually decorated
Air conditioning
Heating
Connecting rooms available
Free cribs/infant beds
Flat-screen TV
Hypo-allergenic bedding
Blackout drapes/curtains
  • 161 sq ft
  • Sleeps 3
  • 2 Twin Beds

View all photos for Triple Room

Triple Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk

Triple Room

7.8/10 Good

Highlights

Individually decorated
Air conditioning
Heating
Connecting rooms available
Free cribs/infant beds
Flat-screen TV
Hypo-allergenic bedding
Blackout drapes/curtains
  • 215 sq ft
  • Sleeps 3
  • 1 Double Bed and 1 Double Sofa Bed

View all photos for Superior Single Room

Superior Single Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Single Room

10/10 Exceptional

Highlights

Individually decorated
Air conditioning
Heating
Connecting rooms available
Flat-screen TV
Hypo-allergenic bedding
Blackout drapes/curtains
Shower/tub combination
  • 161 sq ft
  • Sleeps 1
  • 1 Twin Bed

View all photos for Superior Double Room

Superior Double Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Double Room

7.6/10 Good

Highlights

Individually decorated
Air conditioning
Heating
Connecting rooms available
Free cribs/infant beds
Flat-screen TV
Hypo-allergenic bedding
Blackout drapes/curtains
  • 161 sq ft
  • Sleeps 3
  • 1 Queen Bed

View all photos for Executive Double Room

View from room

Executive Double Room

Highlights

Individually decorated
Air conditioning
Heating
Connecting rooms available
Free cribs/infant beds
Flat-screen TV
Hypo-allergenic bedding
Blackout drapes/curtains
  • 194 sq ft
  • Sleeps 3
  • 1 Queen Bed

View all photos for Executive Twin Room

Executive Twin Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk

Executive Twin Room

10/10 Exceptional

Highlights

Individually decorated
Air conditioning
Heating
Connecting rooms available
Free cribs/infant beds
Flat-screen TV
Hypo-allergenic bedding
Blackout drapes/curtains
  • 194 sq ft
  • Sleeps 3
  • 2 Twin Beds

Similar properties

Exterior
Assembly Leicester Square
Free WiFi
Restaurant
Air conditioning
Bar
8.2 out of 10, Very Good, (1322)
The price is $158
$190 total
includes taxes & fees
Jun 2 - Jun 3
Assembly Leicester Square

About the neighborhood

London

Gem Fitzrovia Hotel is located in London City Centre, a neighborhood in London, and is in a shopping district and near the airport. Oxford Circus and Piccadilly Circus are notable landmarks and London Eye is a popular area attraction. Looking to enjoy an event or a game while in town? See what's going on at Wembley Stadium. Spend some time exploring the area's activities, including winery tours. Guests appreciate the hotel's convenience to public transportation: Great Portland Street Underground Station is 3 minutes by foot and Regent's Park Underground Station is 6 minutes.
Visit our London travel guideOpens in a new window

What's nearby

  • The British Museum - 3 min drive
  • Piccadilly Circus - 5 min drive
  • Hyde Park - 5 min drive
  • Big Ben - 7 min drive
  • Buckingham Palace - 7 min drive

Getting around

  • Great Portland Street Underground Station - 3 min walk
  • London Euston Station - 15 min walk
  • Heathrow Airport (LHR) - 51 min drive

Restaurants

  • The Lucky Saint - 2 min walk
  • Pret a Manger - 2 min walk
  • The Albany - 3 min walk
  • The Junction - 2 min walk
  • Caravan Fitzrovia - 2 min walk

About this property

Gem Fitzrovia Hotel

Upscale family-friendly hotel near Oxford Circus
Located close to The British Museum and Piccadilly Circus, Gem Fitzrovia Hotel provides a coffee shop/cafe, dry cleaning/laundry services, and a bar. The on-site international cuisine restaurant, XX-XXVIII Restaurant, offers breakfast, lunch, and dinner. Stay connected with free in-room WiFi, and guests can find other amenities such as a business center.
Additional perks include:
  • Continental breakfast (surcharge), express check-out, and babysitting (surcharge)
  • Concierge services, 3 meeting rooms, and tour/ticket assistance
  • Free newspapers, a 24-hour front desk, and a porter/bellhop
  • Guest reviews speak highly of the location
Room features
All 86 individually decorated rooms boast perks such as 24-hour room service and laptop-friendly workspaces, in addition to amenities like free WiFi and air conditioning. Guest reviews give good marks for the clean, comfortable rooms at the property.
Extra conveniences in all rooms include:
  • Highchairs and childcare services
  • Bathrooms with designer toiletries and shower/tub combinations
  • Flat-screen TVs with cable channels
  • Wardrobes/closets, electric kettles, and heating

Languages

English, French, German

Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transportation

  • No onsite parking available
  • Onsite parking includes off-street options

Food and drink

  • Continental breakfast available for a fee 7:00 AM to 10:00 AM on weekdays and 8:00 AM to 10:30 AM on weekends; GBP 19.50 to 24.50 per person
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Couples/private dining
  • Snack bar/deli

Restaurants on site

  • XX-XXVIII Restaurant

Family friendly

  • Highchair
  • In-room babysitting (surcharge)
  • Laundry facilities
  • Snack bar/deli

Conveniences

  • 24-hour front desk
  • Free newspapers in lobby
  • Guidebooks
  • Laundry facilities
  • Luggage storage
  • Safe at front desk

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Proposal/romance packages
  • Tour and ticket assistance
  • Turndown service

Business services

  • 139 square feet of conference space
  • 3 meeting rooms
  • Business center

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Elevator
  • Well-lit path to entrance

More

  • 4 floors
  • Smoke-free property

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes
  • Hypo-allergenic bedding

Bathroom

  • Designer toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Shower/bathtub combination
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • 24-hour room service
  • Champagne service
  • Coffee/tea maker
  • Electric kettle

More

  • Air conditioning
  • Connecting rooms available
  • Desk
  • Electrical adapters
  • Free daily newspapers
  • Heating
  • Individual decor
  • Iron/ironing board on request
  • Laptop workspace
  • Mobile key entry
  • Phone
  • Safe

Policies

Check-in

Check-in start time: 2:00 PM; Check-in end time: midnight
Early check-in subject to availability
Early check-in is available for a fee
Contactless check-in available
Late check-in subject to availability
Minimum check-in age: 18

Check-out

Check-out before 11 AM
Contactless check-out available
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

Guests will receive an email 48 hours before arrival with check-in instructions; front desk staff will greet guests on arrival
The credit card used to book the reservation must be presented by the cardholder at check-in along with matching photo identification.

Access methods

Staffed front desk

Pets

Pets not allowed (service animals are welcome, and are exempt from fees)

Children and extra beds

Children are welcome

Property payment types

Important information

Optional extras

  • Fee for continental breakfast: approximately GBP 19.50–24.50 per person
  • Early check-in is available for a fee (subject to availability)
  • Late check-out is available for a fee (subject to availability)

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
Special cancellation policies or charges may apply for group reservations (more than 8 rooms for the same property / stay dates)
This property accepts credit cards, debit cards, and cash
Cashless transactions are available
Safety features at this property include a fire extinguisher, a security system, and a first aid kit
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property

We should mention

The property has connecting/adjoining rooms, which are subject to availability and can be requested by contacting the property using the number on the booking confirmation

Property is also known as

Fitzrovia Grange
Grange Fitzrovia
Grange Fitzrovia Hotel
Grange Fitzrovia Hotel London
Grange Fitzrovia London
Grange Fitzrovia Hotel London, England
Hotel Grange Fitzrovia
Fitzrovia Hotel
Grange Fitzrovia
Gem Fitzrovia Hotel Hotel
Gem Fitzrovia Hotel London
Gem Fitzrovia Hotel Hotel London

Frequently asked questions

Is Gem Fitzrovia Hotel pet-friendly?

No, only service animals are welcome at the property.

How much does it cost to stay at Gem Fitzrovia Hotel?

As of May 24, 2024, prices found for a 1-night stay for 2 adults at Gem Fitzrovia Hotel on May 26, 2024 start from $147.41, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

How much is parking at Gem Fitzrovia Hotel?

Gem Fitzrovia Hotel doesn't offer parking.

What time is check-in at Gem Fitzrovia Hotel?

Check-in start time: 2:00 PM; Check-in end time: midnight. A fee applies for early check-in (subject to availability). Late check-in is available during limited hours.

What time is check-out at Gem Fitzrovia Hotel?

Check-out is at 11 AM. Late check-out is available for a fee (subject to availability).

Where is Gem Fitzrovia Hotel located?

This family-friendly London hotel is located near the airport, within 1 mi (2 km) of Oxford Circus, Piccadilly Circus, and The British Museum. Hyde Park and Buckingham Palace are also within 2 mi (3 km). Great Portland Street Underground Station is only a 3-minute walk and Regent's Park Underground Station is 6 minutes.

Reviews

8.2

Very Good

Rating 10 - Excellent. 377 out of 1000 reviews" "
Rating 8 - Good. 395 out of 1000 reviews" "
Rating 6 - Okay. 135 out of 1000 reviews" "
Rating 4 - Poor. 63 out of 1000 reviews" "
Rating 2 - Terrible. 30 out of 1000 reviews" "

8.6/10

Cleanliness

8.4/10

Staff & service

8.0/10

Amenities

8.0/10

Property conditions & facilities

8.0/10

Eco-friendliness

Reviews

10/10 Excellent

Bruce

Liked: Cleanliness, staff & service, property conditions & facilities
didn't make me sneeze (unscented laundry on sheets)
Stayed 1 night in May 2024

6/10 Okay

Tarah

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 5 nights in May 2024

10/10 Excellent

frank

Business traveler, Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
A great combination of comfort, style, location, and value. We would definitely stay here again.
Stayed 3 nights in Apr 2024

10/10 Excellent

Asma

Liked: Cleanliness, staff & service, property conditions & facilities
Staff was very helpful and friendly. The property was clean and very conveniently located.
Stayed 5 nights in Mar 2024

6/10 Okay

Michael

Traveled with partner
Liked: Staff & service
Disliked: Property conditions & facilities
Rooms/decor need modernising.
Stayed 2 nights in Feb 2024

10/10 Excellent

Maryam

Business traveler
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I enjoyed staying here. The staff was friendly and the room was nice.
Stayed 4 nights in Mar 2024

10/10 Excellent

Ann

Traveled with family
Liked: Staff & service, property conditions & facilities
Nice hotel. The staff was very friendly. I was waiting for my room to be ready and they offered me a nice hot tea while I waited. If you check in early be sure to Email to see if the room will be available early. It is a small hotel. Nice hotel walking distance to the west end shopping on Oxford and Regents Street. The rooms were a bit small but I liked how the neighborhood was quiet. Hotel was also affordable priced. Probably one of the friendliest hotel staff I have experienced in a while.
Stayed 1 night in Mar 2024

8/10 Good

Agi

Traveled with group
Thankfully It was not corporate modern and impersonal and there was a pleasant seating area in the foyer. The staff were all delightful, helpful and kind.
Stayed 3 nights in Feb 2024

8/10 Good

Sang og

Stayed 2 nights in Feb 2024

8/10 Good

Thomas

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Excellent!
A very pleasant place to stay. Very convenient location, with numerous tube locations within walking distance to get you about, but given its location, you can pretty much walk to loads of things! The room was excellent, very clean and comfortable…but the room I had had no mini fridge, or bottled water, which…I think should be standard (water at least) My ONLY thing…if you’re not use to London “humm” then, try and get a high floor, I was on the ground floor and could hear the tube underneath, which…was ok. But just a heads up!
Stayed 3 nights in Feb 2024

10/10 Excellent

Karen

Traveled with group
Liked: Amenities
Lovely hotel Great location
Stayed 1 night in Feb 2024

6/10 Okay

Sally

Liked: Cleanliness, property conditions & facilities, room comfort
Disliked: Staff & service
Good room, shame about it’s location!
Our room was of a good standard. Unfortunately it was situated on the lower ground floor near to the cleaning cupboards and the restaurant, so encountered some noise from them. However, the worst disturbance was from the noise of the underground tunnel, obviously situated beneath the hotel, and banging of the window frames which went on through the night. When I mentioned this at reception it seemed from the reaction that they were not surprised but all they said was the hotel was full and that was the only room available. Given that I had booked this hotel several months in advance I was not impressed with this response! A great shame as I am sure a different room on a different floor would have been a much better experience. Also did not book breakfast due to the cost - £24 per person!
Stayed 1 night in Feb 2024

10/10 Excellent

Janette

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Feb 2024

10/10 Excellent

Shirin

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Feb 2024

8/10 Good

Philip

Traveled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Good central London hotel
The stay was enjoyable but the bar was limited with its offering and fairly expensive
Stayed 2 nights in Feb 2024

10/10 Excellent

Belinda

Stayed 1 night in Feb 2024

4/10 Poor

Verified traveler

Liked: Cleanliness, property conditions & facilities
Disliked: Room comfort
Won't be back
The gentleman who checked us in was really nice. The bed was hard as a rock and extremely uncomfortable and the pillow were flat and uncomfortable. So we didn't sleep very well. The website said it allowed late check out up until 5pm and when we asked to sleep later due to lack of sleep from flying from the US and we had a funeral to go to the next day the woman said no longer then noon. And then persisted to call us at 11:45 to rush us out. She wasn't very friendly so it left the end of a uncomfortable sleep and check to be a frustrating one. We won't be back.
Stayed 1 night in Feb 2024

6/10 Okay

Verified traveler

Liked: Cleanliness, property conditions & facilities
Disliked: Staff & service
Disappointing
I really don't think the hotel is worth of 4 star status, it lacks the finer details. Pillows were hard, no shaving mirror, no fridge. The kettle lead didn't reach the plug. Room was small, staff didn't offer any assistance or details of the hotel facilities. We ate out as we weren't encouraged to make use of the hotel restaurant. There was no atmosphere, we never saw other guests in the bar. Quite a faceless establishment. The accommodation was clean if basic. No fridge or shaving mirror, pillows were hard. Small towels rather than bath sheets. Toiletries in single use bottles. Hot water was scalding. Small TV, no catch up channels. Acceptable for a 3 star establishment, but not 4.
Stayed 3 nights in Feb 2024

10/10 Excellent

Trevor

Stayed 1 night in Feb 2024

8/10 Good

P

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Clean and comfortable. Brand new bathroom. Good value.
Stayed 1 night in Feb 2024

8/10 Good

Verified traveler

Business traveler
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Recommended
I’d definitely stay here again. Only minor complaints were that the hairdryer didn’t work and the bathroom mixer tap was very fickle and it was very hard to get any cold water out of it. But much better than lots of other London hotels I’ve stayed at and the staff were lovely.
Stayed 2 nights in Feb 2024

10/10 Excellent

Sean

Stayed 1 night in Feb 2024

4/10 Poor

Verified traveler

Liked: Cleanliness
Disliked: Room comfort
Location and nothing else
The hotel is centrally located, close to transport as well as most of central London. My room was on the 4th floor and the double glazing helped keep street noise out. The room was warm and clean. The hotel itself is a bit dated. The entrance to the hotel is up a flight of stairs. There is no ramp to take luggage up and there was no porter so I ended up carrying my luggage up the stairs. I did have help carrying my luggage out when I checked out but had to specifically ask. I also found the overall look of the hotel a bit dated. The bed was uncomfortable, really hard and the pillows were flat and a bit lumpy. Not the type of bedding I was expecting at the price range for the hotel. The reception staff were oddly cold and I didn’t feel welcomed. They did however give me an earlier check-in at 1:30pm. But this was pointed out to me several times, as if a huge favour was being doled out. I’ve stayed at a couple of hotels within the last month as I’ve travelled in and out of London. This was by far the worst experience overall.
Stayed 2 nights in Feb 2024

10/10 Excellent

Isaac

Liked: Cleanliness, amenities, property conditions & facilities
Elegant and simple accommodations, very friendly staff
Stayed 2 nights in Jan 2024

10/10 Excellent

ROBERT

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Fitzrovia
An attractive hotel at good rates. Not the ideal location but not bad and the rooms are clean and comfortable.
Stayed 1 night in Jan 2024

General hotel information

Reasons to Book
Property Cleanliness & Room Cleanliness
Check-In Time
2:00 PM
Check-Out Time
11:00 AM
Star Rating
4.0